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Forward will produce the herb cup that is a brain-powering drink madeusing natural herbs and ingredients, which is marketed as a healthyalternative to the soft drinks on the market. The end product will bemixed with either water or milk targeting those with concentrationdifficulties. The firm seeks to create interest in the product,increase sales, and improve profitability and a bigger market sharein the table of contents for essay drinks market. The Promotion efforts will facilitate thisthrough aligning the promotion strategies with the consumer behavior. The table of contents for essay strategy considers competition from rival firms to meetthe objectives. The food and drink market in Kuwait is projected togrow in the coming years, as more people live in the cities.
Thecountry has one of the highest per capita incomes in the world, andsoft drinks, coffee, and tea are popular. To attain the table of contents for essay market is segmented into student and professional markets, withthe promotional activities then targeting these markets to expandoperations and maximize value for the company. Even though, there arefirms with diverse product offerings, there are few competitorsoffering brain-boosting healthy table of contents for essay. Firms with big market sharesin the soft-drink market will likely be dominant, but there the firmwill grow in the healthy drinks market segment.
Kuwait is a stablecountry, and the level of spending is one of the highest in theregion. With the growing demand for healthy lifestyles, the businessis viable. Since the product is marketed as a healthy drink willdistinguish the company from the competitors. It is hard for therivals to replicate the drink formula using the special healthyingredients. There is potential for growth in the food and beveragesmarket in Kuwait, with stable growth in energy drinks and coffeesales. The healthy beverage market is viable, and there areopportunities for growth. Kuwait consumers are receptive tonew products, table of contents for essay, and they are brand loyal, table of contents for essay. Kuwait also has high softdrink consumption compared to the other Gulf countries, and sincethere is a large expatriate population, it is likely that moreconsumers will try out the product BMI Research, Themanagement conducts market analysis while using strategic HRobjectives to attract, and maintain talented staff.
Internal and external factors affectthe viability of the soft drink industry, since the company needs toleverage its strength, and work on the weaknesses. Marketingstrategies and promotion activities are crucial to increasinginterest and awareness in the product. Using natural herbs in Forwardsets the drink apart from competitors, and it will be positioned todo well in the Kuwait market. The success of theproduct requires coordination of the operations, financial, HR andmarketing functions. A market analysis will be conducted to identifyareas of opportunities and the viability of launching the drink inlight of market changes and consumer preference. Bothprimary and secondary research are relevant to understanding thetarget audience, and by highlighting on the product attributes theplanning activities will seek to maximize value.
The SWOT analysisand current marketing represent where we are right now, with theobjectives where the product will achieve as supported by themarketing strategy. The product is a new entrant in the industry, thepricing strategy, and financial plan will emphasize the essentialelements to improving sales, table of contents for essay. Additionally, the case report willhighlight competition analysis, the marketing plan, and operationalplan. The mission is to offer the customers with table of contents for essay and high qualitybrain table of contents for essay drink, which is affordable and develop reliable marketshare.
The product is made from natural herb targeting individualswho have low concentration abilities. The business will be set near organizations or learning institutions. Individuals in such places require high abilities of concentration. This will involveapproaches to new technology, work and attention to detail. Teamwork will be implemented to help achieve the business objectives. Empowerment of all staffs will be initiated to make them importantand motivated to work. The business will focus on customer retentionand satisfaction. The business will be situated near sports grounds to target learnersand other relevant customers, table of contents for essay. Customer engagement will also beensured during the business. Customer feedbacks will help thebusiness to put into consideration suggested changes.
Complains aboutthe product will be highly considered. It will therefore be easy forthe business to achieve customer retention and satisfaction. This will help in inventing and developing thebusiness. Advertisements will also be included to help familiarizethe product to the customers. The herb cups willbe made to cater the concentration concerns of the customers. Naturalherbs will be used as an ingredient of table of contents for essay product. The preparednatural herbs will then be mixed with milk or water after which theproduct will be ready for the market. The herb cup will then be soldto customers who experience concentration difficulties. Most peoplerequire different abilities of concentration to perform their dailytasks.
The product will have brain boosting content to meet thedemands of the customers. Natural materials will be used to make theproduct. This will eliminate health problems that arise fromartificial materials. Artificial preservation, too much sugar andartificial vitamins will not be added. These ingredients are harmfulto the body. However, the herb will be meet the expectations of theuses for the attraction of more customers Pride et al. Oncethe herb cup drink is put on the market, it will become popular dueto its uniqueness. The forecast of Kuwait food and drinks sector is expected to growthcontinuously in the upcoming years. A carbonated soft drink has highgrowth in Kuwait market as it reached The annualrevenue for coffee, tea, hot drinks and soft drinks has reached The number of energy drink consumers was perday.
Customers that visited coffee shops per day in Kuwaitwere, EXPRC, with the growth of sale in coffee, tea andother hot drinks Byhaving the growth rate and the coffee target customers onthecoffee costumer in is calculated giving that there were ,coffee consumers in An online survey has been conducted by using Surveymonkey. It isan online software that table of contents for essay in creating and distribute surveysonline. The result shows that consumers consume one cup a day of acaffeine drink. Therefore the target size of Forward is between 11, table of contents for essay, and 35, The market profitability will help indetermine whether or not thecompany has succeed in selling a product.
Profitability of the productwould also be enhanced by the uniqueness of the product, herbalenergy cup. Despite a lack of competition at the moment, it would beimportant for the company to introduce a fair price as it enters themarket, table of contents for essay. The rationale for fairness in price is that customer loyaltyis created and enhanced to avoid mass rejection of the product in theevent of the entry of a competitor Kotler, An importantelement that would determine profitability is that the target marketconsists of heavy spenders. Products that target the youth have beenknown to perform quite well around the world. Thefirst criteria are whether they are students or professionals and thesecond whether they drunk caffeinate drinks or not.
The segmentationwill be identify on the most profitable to be served. Based on theresult, Forward segmentation are students and professionals thatmostly drink coffee and tea in morning. Students and workers are the best consumers forForward. The average of the selected categories are ages Thoseage groups table of contents for essay students from first year of undergraduate level tothe legal age of retiring which is These targets need to increasetheir focus ,become more efficient and accomplish as much work asthey can.
Drinking Forward will help in achieving these goals in ahealthier and natural way. The online market is significant in theintroduction of the product. The targeted market is highly engagedwith technology. The company should exploit the role of social mediato popularize the products Cahill, All table of contents for essay onlineplatforms should be fully utilized to achieveas much expand in thelocal region because about In order topenetrate the marketaInstagram account and a website must be createdto explain about Forward products and usage.
Therefore, sellingonline will play a big role in giving Forward a chance to proveitself as a new healthy herbal energy product in the local market. The business environment in the entire major region of Kuwait isquite conducive and responsive to new products. With the populationconsisting of high literacythe flow of information is fast and themarket is ready for new products at any given time. This is more sopronounced for unique products such as the Forward herbal energy cup. Introducing Forward as a new trend in the market will be byusing different online marketing strategies.
A contract will besigned with Ghaliah, which is aonline communications agency thatmanages social media influencers to help in the spreading ofFroward. The threat of new entrants is high for existing companies but low fornew ones. The cost of entering the hot beverage market is low sincethe ingredients of preparing Forward depends on mixing herbs withcaffeine. The threat of substitute products is high. There are many alternateproducts in the market. Energy drinks, tea, coffee, fruit juices andattention pills and supplements. These drinks consider alternateproducts in the market.
Customers can fulfill their need of caffeineor energy through these many choices at different prices. and Richards coffee, table of contents for essay. The bargaining power of individual customers is high.
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In a Nutshell The table of contents is a vital part of any academic thesis or extensive paper. It is an accurate map of your manuscript’s content – its headings, sub-headings and page numbers. It shows how you have divided your thesis into more manageable chunks through the Executive summary 8 1 Introduction 9 2 Strategic Positioning and Plan 10 MISSION 10 VISION 10 OVERVIEW 10 THE PRODUCT 11 3 MARKET ANALYSIS 12 MARKET SIZE AND TRENDS 12 MARKET PROFITABILITY 12 SEGMENTATION 13 TARGET CUSTOMER PROFILE 13 ONLINE MARKETS 13 BUSINESS ENVIRONMENT AND Estimated Reading Time: 10 mins We carefully read and correct essays so that you will receive a paper that is ready for submission or publication. We guarantee Essay Table Of Contents that you will be provided with an essay that is totally free of any mistakes. Each essay is formatted according to the required academic referencing style, such as APA, MLA, Harvard and Chicago
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